For thousands of years people have been trying to find a magic potion that will address the signs of ageing, a ‘Fountain of Youth’.

It might sound like something out of a fantasy film, but in fact science is a lot closer than you would think to developing technology that will extend the healthy life span of humans beyond the theoretical maximum of 125 years.

To many, ageing is just something that happens, an unavoidable part of life that brings with it all the un-niceties.  But there is growing proof that perhaps ageing doesn’t have to be so unpleasant.  Perhaps, it doesn’t even have to happen at all.

The term ‘growing old gracefully’ may for once have some truth to it.

Most experts in the skin industry will agree that the current ‘anti-ageing’ treatments available actually have little to do with anti-ageing. At best, they make your skin appear smoother and plumper for a short time but many do this by damaging the skin, causing inflammation to make the skin feel plump. And popular ‘anti-ageing’ services to blast or melt away the skin actually promote ageing and thinning of the skin – not the effect you were after!

The REAL answer lies in Nobel Prize winning research. A clock that ticks inside every single dividing cell of our bodies, in a region called the Telomere at the tips of our chromosomes.  The shortening of our Telomeres is proven to have direct correlation with ageing.

Just like the caps of your shoelaces, the older the Telomeres get, the more worn out and shorter they become, until they are rendered useless.  When the Telomeres get too short they are unable to support the DNA and all sorts of mutations begin to occur, leading to eventual cell death.

Scientists have known about Telomeres since the 1930’s, and that they get shorter as we get older since the 1970’s.

When Dr. Bill Andrews discovered Telomerase it led him and other scientists to sustain human skin cells in vitro, leading many in the scientific community to call the discovery of the Telomerase enzyme the world’s biggest scientific breakthrough to date, that could ultimately, effectively address the visible signs of ageing in humans.

Over the past 20 years his research company Sierra Sciences has invested $33 million dollars in to Telomere research and screened nearly 300,000 compounds in their search for the strongest active ingredients.

The truth is out.